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Global Services Media connects buyers and service providers in the global IT services and BPO industry. Its portfolio of media options includes online website, events, newsletters, microsites, online directory (OsourceBook) and custom solutions.
Established in Feb. '06, Global Services is published by CyberMedia (India) Limited, Asia's largest specialty media and media services company. CyberMedia is engaged in publishing (with 16 publications dedicated to myriad tech areas, such as infotech, telecom, consumer electronics, and biotech), market research, content outsourcing, gaming and media education.
Editorial Mission
The editorial mission of Global Services Media is to serve as the gateway to the global sourcing of the IT services and BPO industry. Its value proposition embodies the facilitation of interaction and transfer of knowledge between buyers of global services and service providers through content creation and delivery and community-building efforts. Eventually, the aim is to provide career resources and enable commerce in knowledge-based resources for the outsourcing community.
Editorial Focus
Global Services Media delivers content in the form of news updates, online features, interviews, case studies, analyst viewpoints, webinars, and face-to-face interactions. Delivery formats include online articles, podcasts, webinars, videos, digital magazines, downloadable reports, and events.
At the fundamental level, the editorial philosophy is anchored in the principles of advancing globalization and the practice of global sourcing of services by leading corporations. At the broader level, the content at Global Services Media is divided into four sections:
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IT Outsourcing
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Business Process Outsourcing
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Strategies & Best Practices
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Destinations
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Market Dynamics
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Market Dynamics
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Market Dynamics
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Global Sourcing
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Application Development
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Customer Care
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Innovation & Transformation
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India
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Enterprise Applications
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Finance & Accounting Outsourcing
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Vendor Management
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China
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Infrastructure Management
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Procurement Outsourcing
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Governance
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Asia Pacific
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Outsourced Product Development
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HR Outsourcing
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Risk Management
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North America
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Engineering Services
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Knowledge-process Outsourcing
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Performance Management
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Africa & Middle East
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Emerging IT Services
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Industry-specific Processes
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Emerging Models
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Europe
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Latin America
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These areas are dealt in depth to give adequate focus to both mature and emerging areas through continuous update of content in the form of news articles, features, analyst articles, newsletters, interviews and other formats. In addition to this, Global Services Media conducts regular surveys, research projects, syndicated research, and creates special content packages like OSourceBook (online directory) and custom microsites.
Annual specials include the GS100 Survey, State-of- the- Industry Survey, and the Top 50 Emerging Outsourcing Cities amongst others. Global Services Conference is the annual executive event held usually at NYC, attended by over 200 senior global sourcing executives from the US.
Global Services Media has forged strong partnerships, formal and informal, with leading entities in the outsourcing industry like neo Group, Tholons, Datamonitor, AMR Research, Nelson Hall, Compass Consulting, Human Capital Institute, Duke University’s Outsourcing Research Network, Tholons, and IAOP amongst others.
Audience and Reach
Global Services Media has a reach of over 110,000 professionals in the outsourcing industry worldwide. Nearly 70% of the reader base is from North America, about 22 % from Europe with the rest coming in from India and rest of the world.
Global Services Media audience comprises enterprise buyers of services, service providers, industry associations, country associations, research organizations, sourcing-advisory companies, legal advisors, and globalization think-tanks.
CyberMedia is the largest specialty media house in South Asia and amongst India's top five magazine publishers.
The group's Media business includes 15 publications including Dataquest, PCQuest, Voice&Data, BioSpectrum (India & Asia), Living Digital, Global Services, DQ Channels, DQ Week (Delhi, Chennai, Mumbai and Kolkata), Voice&Data Connect, DARE and Hallsbury’s Law. The group has twelve websites led by www.ciol.com, India's largest technology website. CyberMedia Events, the region's largest organizer of IT events, conducts over 100 events every year. CyberMedia produces two knowledge based weekly TV programs. CyberMedia reaches out to a community of over 1.5 million people. Its brands have consistently been leading in their respective domains.
Its Media Services include Cyber Media Research; and Content Matrix which provides through its operating units (TDA Group, Publication Services and CyberMedia Services) creative custom media solutions for today’s global marketplace ranging from global marketing programs and custom publications for enterprises to content management, editorial and production services for publishers.
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