All of us have seen the Tiger Woods ads from Accenture aimed at the global business community. Well, in India too, the battle for talent is making IT and BPO companies adopt the ways of consumer marketing companies. Companies in this sector are now signing contracts with celebrities to woo talent pool. WNS Global Services, a global business process outsourcing services providers, has signed Sri Lanka’s fast bowler, Lasith Malinga as its brand ambassador in order to increase the company’s global recruitment and employment engagement.

“We have appointed Lasith Malinga as our brand ambassador for recruitment and employee engagement programs,” says Aniruddha Limaye, Chief People Officer, WNS Global Services. “We evaluated tennis, squash, cricket and other sports. But cricket found greater resonance with our target audience compared to other sports. We evaluated a few cricketers, including Indian and international players, before finalizing on Lasith.”

Does this work? Well, in this case, the company reveals that it has led to increase in the number of resumes since the campaign was launched. So who’s the next to take on Brad Pitt or for that matter, Angelina Jolie?