Alike the global entertainment and media industry, which stood at $1.4 trillion in 2006, Indian entertainment and media industry seems to be going places.
Even though India as a provider will take time to "actually" get into this space, India as a buyer is ready to set new milestones. And, the country has begun the journey. Most recently, Sun Microsystems India, an IT solutions and services provider, has partnered Baweja Films for "Love Story 2050," India's first major Sci-fi Hindi movie. The financial terms of the contract have not been disclosed.
Under the terms of the contract, Sun Microsystems is responsible for providing computing platform for the movie. The post-production and visual effects have been worked upon by WETA (Lord of the Rings trilogy, King Kong), John Cox, Rising Sun Pictures (Harry Potter Series and Superman Returns) and Prime Focus. Even the visual effects in the movie are developed on Sun technologies.
In addition, Sun has been part of this kind of innovative marketing activity.
The film makes extensive use of technology and special effects in creating a time machine which transports the characters to Mumbai in the year 2050 with flying cars, 200 storied buildings, robots and sky rails. Along with lead actors, Harman and Priyanka, a robot will also be seen playing a major role in the film along with a computer generated teddy bear, which appears to be more than just a toy.
“With a large part of the film driven by special effects, the role of technology was paramount in this film and Sun’s IT infrastructure support to some of the special effects created by the Hollywood studios has been invaluable in the making of India’s first sci-fi flick. I am extremely happy with the way the movie has turned out and the fantastic rendition of special effects makes it a perfect launch pad for my son, Harman [the lead actor of the story],” Harry Baweja, Producer and Director of Love Story 2050.
“Sun has a history with Hollywood films having rendered technology — along with technical support and onsite assistance to Paramount Pictures’ most technically challenging animated film to date, Barnyard and 3D animation film Big Buck Bunny. Love Story 2050 marks the first association with an India movie,” according to the media release.
