iCatchIT, a Business Process Outsourcing (BPO) service provider has initiated Knowledge Process Outsourcing (KPO) services — progressing from BPO-exclusive outsourcing services to knowledge-intensive offshore outsourcing of finance and accounting, sales and marketing and software development.

According to the company’s press release, Jonathan Corners, CEO, iCatchIT says, “As usual the industry is roiling with change, and we think this step gives us added-value in the long term,” says CEO Jonathan Corners.

The term KPO or Knowledge Process Outsourcing, is defined as the outsourcing of knowledge-intensive projects to an expert company. This industry has been emerging in India, and now is gradually gaining ground in other countries, such as the Philippines.

“We are not a contact center, but if you need help with your customer-contact system, CRM or sales and marketing, that’s what we do,” says Jerry Corners, VP, Public Relations, iCatchIT. “We are quite excited about our services because we are among the first to offer this in Cebu. The Filipino KPO is not yet as popular a destination as the Indian counterpart, but we are catching up rapidly.”

Apart from their BPO service offerings like their One-Source accounting solutions, applications development outsourcing and consulting, they now offer KPO solutions, from finance to sales and marketing to clients through their web site.