Outsourcing
tech jobs to India is not only causing turmoil for workers in the US
and Europe, but in India as well. Young, English-speaking Indians
who work in call centers in India, are exposed to a host of health
problems. Because of the time difference between India and the US,
the work for these workers in call centers in India starts late in
the evening and extends till dawn. Such odd hours bring in a host of
health problems including digestive diseases, hair loss, back pain,
and stress.
Some girls
develop menstrual problems. Orthopedic problems and sharp increase
in smoking are common features. Assuming a foreign accent for long
periods causes sore throats. Though call centers in India claim that
they try to make life better for the workers by improving the
overall work environment, all said and done, there is no alternative
to a good nights sleep. Employees in call centers in India find it
difficult to maintain a positive attitude towards life, because
everything seems dark and gloomy when one works ungodly
hours.
Not
surprisingly, the attrition rate is high in call centers in India,
as 30–40 percent of the workers quit in a year. But they are quickly
replaced, as there are enough English-speaking youngsters in India
available for jobs that pay $160–300 per month.
Long hours of
work, permanent night shifts, incredibly high work targets, loss of
identity-these are the dark clouds hovering over the call center
industry in India. Many of these youngsters, between 18 and 21 years
are seeking counseling for work-related stress, irregular sleeping
hours, unhealthy food habits, and chronic fatigue. Although most
such cases do not require treatment or medication, they do need
guidance on physical and mental coordination to cope with a job that
requires hyper-alert efficiency.
Today most top
executives acknowledge that a steady attrition rate is an inevitable
aspect of the call center industry. The reasons for this could be
boredom with the job, seeking better prospects or a change, or even
the failure of the call center to effectively train employees to
stay at the job.
Some call
centers in India have started looking for counselors to refer the
employees with problems. No call center in India actually retains
psychologists or counselors, perhaps wary of even admitting to
work-related stresses and problems.
When a
fun-loving city graduate joins a call center in India, in addition
to commendable command over the English language, the employer sees
a lot of enthusiasm and positive attitude in him or her while
hiring. However, the new call center employees zeal dies in the
first few weeks. Despair and disillusion sets in and the final
outcome is that he or she quits the job.
Little do these
call center employees realize, while they are being hired, that
instead of fun, what lies ahead of them is much hard work and long,
stressful workdays. The unrelieved monotony of their jobs and the
repeated rejections from the sometimes-abusive clients keeps adding
up. The world of the call center worker isn't all vivacious prattle.
It is often a cup of woes that brimmeth all night long.
Long Working Hours
Long working hours is the greatest cause of stress for Indian
call center agents, just ahead of work timing. Of the respondents
surveyed, 39.3 percent endorsed the fact. Together, both these
factors, no doubt, account for the high rate of attrition in the
industry. Long hours, in themselves, are a combination of workload,
call volume, and commuting time. Since most BPO players are still
primarily voice based, the workload is tremendous; add to it the
increasing call volume as more and more outsourcing continues to
happen despite threats of backlash. Plus the time involved in
commuting between home and office. Any average agent works for 11–12
hours per day-the number goes up to 14 in case of companies that
encourage overtime. Plight of the operational heads is worse-they
regularly clock 17–18 hours per day working their shift besides
staying back for customer conference calls.
Work Timing
The second biggest cause of stress for BPO employees is
unique to the Indian industry. Many in the industry, in fact, feel
that this is the root cause for most of the malaises afflicting
Indian call centers. It is an irony that the raison d'être for the
success of the industry is also turning out to be its Achilles'
heel. No doubt, geographical time difference with the US and UK
gives Indian industry one of its biggest advantages, a possible
solution to the problem is unlikely to be found in the near future.
Even the endorsement from 38.6 percent of the respondents seems to
be somewhat tempered by the fact that many of the respondents were
either senior non-call floor people, or those in the day
shift.
Repetitive Nature Of Work
No surprises here-it is a commonly accepted fact that the
monotony of the same kind of work in call centers can indeed
be very stressful. Of the respondents, 37.1
percent say this in the survey. The male fresher seem to be the
group particularly affected. Again, solutions are not readily
available, though measures like hiring retired personnel or
housewives might be of some succor, since groups with more
experience tend to get frustrated the least. Some others have also
devised innovative measures, like periodic job rotation, though not
much can be expected out of these in a pure call-center
environment.
Insufficient Holidays
While this was not amongst the top 10 causes of stress in
last years survey, this year more than 36 percent of the
respondents complained about it. Not too surprising, considering
that most of these employees have to work on all Indian calendar
holidays. True, they enjoy holidays like 4 July and Thanksgiving,
but that is scant solace for working 12–14 hour shifts even during a
festival. To add to the woes, many companies dangle the bait of
additional incentives for working on holidays-it is initially
attractive to the freshers, but as the attraction weans more heartburn happens.
Work-related Ailments
Sleeping
Disorder
No prizes for guessing the most
severe ailment afflicting people working in Indian call
centers. Since this is a unique Indian problem, again, no
solution appears in sight. Obviously this affects first timers
more severely, as they take time to acclimatize their
biological clocks, but even experienced people or managers are
not able to completely escape from it. Though there can be no
absolute solution, some call centers are looking at devising
innovative mechanisms like flexible shifts with sleeping
arrangements in the office premises.
Digestive System-related
Disorders
Working
long and odd hours without any sleep, and eating food supplied
by external caterers everyday, has led to 41.9 percent of the
respondents suffering from digestive problems. Especially for
the large number of girls working in the industry, the problem
is even more severe. Quite naturally, since the Indian social
environment ensures that males are more habituated to eating
out. Many call centers are now taking additional care to
ensure their caterers supply hygienic food, besides
stipulating strict conditions to maintain the quality of the
food they serve.
Depression
In last
years survey, this was not among the top disorders, but this
year it has climbed up the chart affecting nearly one-fourth
of the respondents. Not surprising, because as the industry
matures, the initial glitz and glamour wears away and the real
problems come to the fore. Not only are there several
health-related issues, but on top of that, the gradual
realization that there is limited scope in developing a career
owing to fewer growth opportunities is increasing the
frustration levels. Coupled with growing mental fatigue and
increasingly punishing physical environments, depression is
the obvious end result. Some call centers have now devised
different stress management programs mainly to counter
depression.
Severe
Stomach-related Problems
Continuing digestive problems
lead to severe stomach disorders like gastroenteritis, as
endorsed by more than 24 percent of the respondents. Even
doctors in major cities agree-in recent times many of the
patients with various stomach ailments are from call
centers.
Eyesight
Problems
Globally, call center industry
employees are considered a high-risk group for eye-related
problems. While the quality of monitors might impact these
disorders, sitting continually without adequate breaks seems
to be the truer reason. The number of people affected seems to
be on the rise-last year only 19 percent complained; this year
it has gone up to 23 percent. At some point of time, this
problem might also afflict the IT services industry, but for
the call center industry, no remedy seems to be in
sight.
Ear
Problems
More than 16 percent of the
respondents inform that they have hearing problems. Again, no
surprises here, since a call-center job involves taking calls
throughout the shift, sitting with headphones. While quality
of headphones does make a difference, it would not be correct
to completely wish the problem away by thinking that changing
headphones will solve it.
Voice
Loss
Even at four percent last year,
we had felt this is not an insignificant problem. The
situation has worsened this time round, with more than 15
percent rating it as a severe ailment. Incessant conversations
on the phone, plus discouragement of caffeinated drinks,
leading to dehydration, often causes severe voice
problems. |
Pressure To Perform On Metrics
This is particularly galling for the first timers-working in
an environment where every single action needs to conform to a
performance measuring metrics. Like most other problems, this one
also looks unlikely to go away soon, since most call centers are
keen on different standards certifications. Its no fad, but an
absolute business necessity for most companies to follow these
quantifiable business metrics to attract customers. However, not
many are keen to look at the effect this pursuit has on their
employees. More than 36 percent point to it as one of their major
grouses-the only silver lining here is that, with experience, the
stress level goes down and more importantly, working on such
quantifiable performance parameters helps these people later in
their career.
Workload
Some would argue that even IT services employees are burdened
with tremendous workload, so how does one justify 34.7 percent of
the respondents complaining about it? The real story lies elsewhere.
True, even IT-service employees work for long and odd hours, but
these are interspersed with smoke breaks, coffee breaks, or plain
chatting with colleagues. Unfortunately, this is not the case in
call centers where sometimes agents do not even get toilet breaks.
Sounds draconian? But that is the business-driven reality for the
Indian call center industry. Absolute freshers get a little respite,
since their first few months on the job involves a lot of training
time.
Call Volume